Tasked with rebranding a brand, I chose Hawaiian Tropic, recognizing the need for it to evolve and meet consumer expectations. I developed a webpage asset, a social media asset, and an email marketing campaign. After conducting a theoretical analysis, I made critical creative and design decisions to appeal to the target audience. I ensured that the E-S-QUAL scale was met and that uses and gratifications were aligned with consumers' needs, maintaining a customer-centric approach.