To create engaging creative assets that resonate with the target market, I conducted extensive market research, focusing on both current and emerging trends. As a result, I decided to incorporate gamification to attract the audience. Additionally, combining this approach with oversized marketing strategies would not only appeal to algorithms but also enhance market visibility and encourage word-of-mouth promotion.To create creative assets which appealed to the target market, I carried out thorough market research, capitalising on current and future trends. Therefore, I chose to use gamification to appeal to the audience. This, paired with oversized marketing, would appeal to algorithms and the market and promote word of mouth.