The campaign we created was called ‘Paws for a Cause,’ and together, we devised a strategy that included situational analysis, SMART goals, competitor analysis, target audience identification, communication methods, budget allocation, and measurements. Our strategic ideas included a collaboration with Lily’s Dog Food, a Dogs Trust x Tough Mudder event, and a TikTok Campaign. We then filmed a 15-minute presentation and sent it for submission. Please see some highlights below.